QSR
Guilf-free beverages
D2C
Brand Thesis
For years, every great beverage came with a trade-off. You could have taste or your health but not both. The "healthy" option always meant something joyless, or aggressively medicinal. Sorry Sugar is built to end that compromise. India's GenZ is now reading labels. They skip the junk. And they are not preachy about it. Sorry Sugar is built for exactly that diaspora - health-focused, rebellious, and aesthetic