Pharma-backed ingredients
High repeat rates
Multifunctional formulations
Brand Thesis
Indian skincare is broken, not because consumers don't care, but because the industry has trained them to buy more to get less. Five products, five half-measures, five marketing claims backed by trace amounts. Personal Touch was built as the antidote: fewer SKUs, honest formulations, and a single product that replaces a full shelf.
PT builds on its foundational R&D advantage that others cannot replicate without starting over. Personal Touch enables Indian consumer to stop buying five things and start trusting one. That trust, once earned, is extraordinarily hard to take away, which is visible in PT's repeat rates.