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Better Beauty

Better Beauty is here to fix the Indian makeup aisle—real shades, real performance, zero drama. Makeup that gets your skin, your tone, and your hustle. Because Indian beauty deserves better.

Beauty

D2C

Cosmetics

Partnered in

Oct 2025

Industry

BPC

services

Branding | Visual Design | Strategy

meet the vision behind the brand

Founder

Naina Ruhail

Ex Ceo Vanity Wagon, she is a beauty-tech leader who helped build Vanity Wagon into India’s leading clean beauty marketplace, shaping a fast-growing category with a strong focus on data, trust, and consumer education. With a Master’s in Business and a background in marketing-tech, she blends sharp commercial acumen with deep digital expertise.

Founder

Prateek Ruhail

Prateek Ruhail is a seasoned beauty-tech entrepreneur and the driving force behind Better Beauty. With an MBA from Saïd Business School, University of Oxford and a strong background in legal, business operations and e-commerce, Prateek brings both strategic rigor and growth mindset to the venture.

Prateek Ruhail is a seasoned beauty-tech entrepreneur and the driving force behind Better Beauty. With an MBA from Saïd Business School, University of Oxford and a strong background in legal, business operations and e-commerce, Prateek brings both strategic rigor and growth mindset to the venture.

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Stay up-to-date on all things Wolfpack!

Stay up-to-date on all things Wolfpack!