Brand Thesis
3TenX sits at the precise intersection of three durable trends: the rise of science-led consumer products, the premiumisation of the Indian haircare category, and the structural shift away from foreign brands toward purpose-built, India-first alternatives.
Aankith scaled Olaplex to dominance in India. Megha spent 22+ years as a P&G and Wella distributor watching products fail the consumers she served. Together they've built salon distribution that defines the brand's competitive position.
Wolfpack invested because we believe 3TenX has every structural ingredient to become India's No. 1 professional haircare brand.
We're here because the brand needed a creative partner, not just capital, to unlock its next phase of growth.
