Raised USD 1 Mn from 12 Flags
Food & Beverages
10 Outlets
Here's what we did for the brand
We met Vidur when For Earth's Sake had two outlets. Great food, great energy, and a chef in Ved who could genuinely make people stop mid-bite. What was missing was a brand that the next generation could actually see themselves in.
So we rebranded. For Earth's Sake became FES Cafe & Desserts, a lively blue and yellow identity built for a generation that treats a cafe as a third space, not just a pit stop. Every touchpoint designed to feel like somewhere worth staying, sharing, and coming back to.
Desserts moved to the centre. And the cookies - the kind worth making a trip for became the hero. Each cafe built as an experiential space to celebrate, connect, and indulge, with rotating dessert drops, seasonal specials, and the kind of atmosphere that turns first-timers into regulars.
FES has since raised $2 million in funding and is on its way to 50+ stores.
