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Estailo

Accessories for every mood

50 Cr Annualised Revenue

Lifestyle & Fashion Accessories

Here's what we did for the brand

When we first heard about Estailo, we got excited the same way their customers do. Women's accessories - earrings, necklaces, bracelets, rings, hair clips. The kind of pieces that make you feel put together, confident, and entirely yourself. All at prices that don't make you think twice.
The idea was simple but powerful: help women feel more confident, excited, and self-reliant. Affordability and accessibility weren't just nice-to-haves but the whole point.
Given the mass love for Korean drama and lifestyle in India, every piece had to carry that warmth. With love from Korea wasn't just a tagline. It was the brand's entire personality - friendly, joyful, and rooting for you.
The star in the brand identity carried the feeling of being approachable, bright, radiating the same confidence it was designed to inspire.
Today, Estailo is loved by 15 lakh+ customers, rated 4.8 on Google, and available across Amazon, Myntra, Flipkart, Blinkit, and Zepto.

We co-build consumer companies from zero.

We co-build consumer companies from zero.

We co-build consumer companies from zero.