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3TENX

3TENX is a science-backed professional haircare brand.It offers bond-building, sustainable, and high-performance products catering to Indian hair, featuring ingredients like Moroccan Argan Oil and Collagen.

Partnered in

Nov 2025

Industry

D2C

services

Branding | Visual Design| Strategy

meet the vision behind the brand

Founder

Aankith Aroraa

With over 22 years of experience in the professional beauty industry, Aankith Aroraa has built and scaled some of the world’s most iconic salon brands in India, including OLAPLEX, KEVIN.MURPHY, AVEDA, and OPI. He played a pivotal role in shaping India’s premium salon ecosystem and co-built OLAPLEX in India. Through 3TENX, Aankith brings his deep expertise in professional haircare, brand building, and salon partnerships to create high-performance solutions tailored for Indian hair.

Founder

Megha Arora

With over 15 years of hands-on experience working closely with salons, stylists, and consumers, Megha Arora brings deep insight into the real needs of Indian hair. After co-building OLAPLEX in India, she identified critical gaps in product accessibility, relevance, and performance. Megha co-founded 3TENX to create science-led professional haircare engineered specifically for Indian hair, climate, and lifestyles, with a focus on delivering visible, reliable results.

With over 15 years of hands-on experience working closely with salons, stylists, and consumers, Megha Arora brings deep insight into the real needs of Indian hair. After co-building OLAPLEX in India, she identified critical gaps in product accessibility, relevance, and performance. Megha co-founded 3TENX to create science-led professional haircare engineered specifically for Indian hair, climate, and lifestyles, with a focus on delivering visible, reliable results.

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